Social Media Campaign: Second Necklace

The project revolves around crafting a unique brand identity from scratch and developing a comprehensive social media marketing strategy and visual portfolio. This involves distilling the brand's essence, objectives, and target audience into a captivating social media presence. I designed a strategy that integrates the brand's identity with engaging content to resonate with the desired audience. Additionally, I curated a collection of images and videos that align with the brand's identity and effectively communicate its campaign objectives. The ultimate aim was to create a compelling brand narrative that captivates audiences and achieves the desired marketing goals.