Social Media Campaign:
Working with Itsu

The project entails developing a dynamic and captivating multimedia campaign tailored to the specific requirements outlined in the client's brief. Through innovative design, compelling content, and strategic execution, the group's members aim to deliver a narrative that resonates with the target audience. With a strong emphasis on excellent project management, seamless coordination among team members, timely delivery of milestones, and effective communication with the client are ensured throughout the process. The ultimate objective is to surpass client expectations and successfully meet their objectives.

My role
As the Project Leader for a group project, I organised, orchestrated creativity, and oversaw the entire video production process, from conceptualisation to execution. My responsibilities included coordinating schedules, managing resources, and ensuring smooth collaboration among team members. I infused creativity into our videos, brainstorming unique ideas and directing their visual execution. Additionally, I oversaw past productions to draw insights for improvement, ensuring our current project surpassed expectations.

For more information about the project, click on the button.