Industry Report:
Unginhed but Not Crazy

This report explores the innovative marketing strategy termed "unhinged marketing," as exemplified by the language learning app Duolingo. It delves into how Duolingo has successfully harnessed the power of social media and gamification to engage and expand its user base, particularly among Generation Z. The report analyses Duolingo’s utilisation of memes, humour, and interactive content to create a unique brand identity that resonates with a younger, digitally-savvy audience. It also assesses the financial and market growth outcomes of these strategies, providing a comprehensive look at the impact of unconventional marketing techniques in the digital age.